Be updated with news from World Cup, Racing Service Teams and Swix R&D Department
WITH A PORTFOLIO OF EIGHT THRIVING BRANDS, UNPRECEDENTED GROWTH DRIVES THE CHANGE
Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside Norway now represents half of the company's sales. Ferd, which bought Swix in 1978, remains the group’s parent company.
When Anders Gløersen crossed the line victorious at the 2018 American Birkebeiner, he did so in a final sprint against a strong field. He also did so with three days of ski prep and testing dedicated to the weekend. Here are five lessons you can learn from the five-time World Cup winner and the Swix staff that led up to the event.
Cold has returned to the Birkie Trail and with it, a collection of skiers thinking just how to get the most out of skis should the weather reach levels of the polar vortex at the big event in February.
Here are three tips to take to heart when the mercury takes to dropping:
You have new skis? They need base prep work to reach their peak performance.
Visit Swix at the Boston ski show. Representatives from Swix Sport USA will be giving clinics on the hour on how to prepare and care for your skis for the coming ski season. In addition a daily demonstration of the New Evo pro Edge tuner that is revolutionizing home ski preparation. See below for a clinic schedule.
Name: Sam Morse
Age: 21
Hometown: Sugarloaf, Maine (actual town name, Carrabassett Valley)
Favorite discipline: Downhill
Swix Athletes Talk Off Season Q & A : Sophie Caldwell, Sadie Bjornsen, Jessie Diggings, Andy Newell and Erika Flowers talk spring and non serious training.
With the 2017 Birkie less than 2 weeks away, it is not too early to start getting race skis ready for their final layer of race wax before the big day. Doing a little work on your skis now makes a big difference in time spent waxing the night before the race. Below are some tips to save time, energy and stress the night before the Birkie.
Longtime Swix Athlete, Ida Sargent, has been a member of the U.S. Ski Team since 2011. The 2014 Olympian talks about the travel and insights into next year’s Olympic venue in PyeongChang, Korea, as well as her career-best finish, a third at the classic sprint test event.
Swix athlete, Sadie Bjornsen, checks in from the World Cup about her progress and her plans for the holidays.
Through long-standing sponsorship of New England Nordic Ski Association, Swix is proud to support NENSA programing, from the Bill Koch Festival to the New England Junior National Team and beyond.
Kris Freeman is a long time elite skier on the international circuit. We reach out to the veteran Swix athlete as the seasons change for insights into exactly how he uses Swix baselayers.
Jessie Diggins joined the Swix Sport athlete team this spring. We check in with the World Champion on how her training is rolling this summer: